Beaujolais, the home of the Gamay grape is generally considered the southernmost part of Burgundy though the locals see it as a region in its own right Read more

Beaujolais, the home of the Gamay grape is generally considered the southernmost part of Burgundy though the locals see it as a region in its own right. A ‘clever’ marketing campaign (‘Beaujolais Nouveau est arrive!’), started the 1970s, saw Beaujolais’ fortunes ride high for many years … but the unfortunate legacy of that success is that most people still see Beaujolais uniquely as a light quaffing wine designed to be drunk as soon as possible after its made.