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"If, for any reason, you find the wine you ordered from us reaches you in an unsatisfactory condition, we will refund you or replace it without any fuss."
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| John Avery, MW, Director |
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In today’s world of big brands and multiple retailing, Averys is proud of its independent wine merchant status, offering wines of flair, flavour and character often neglected by the multiple distributors.
The firm can trace its roots back to 1793 when it was established in Bristol, an unfortunate date for our Bordeaux suppliers as it marks the murder of the Girondins and the establishment of the Terreur in revolutionary France. The west of the UK, from Bristol to Liverpool to Glasgow, was an important route for goods to come into the country as they didn’t have to pass through the dangerous English Channel, and it is no coincidence that these three cities built their wealth on the back of tobacco, slavery and alcohol imports. |  |
The firm prospered locally until the 20th Century when, flourishing under the guidance of dynamic chairman and buyer Ronald, the business developed an enviable reputation as one of the finest wine merchants in the country and a serious rival to the equally famous traditional merchants in St James’s in London. New wines from the previously little-known appellation of Pomerol were the first to be imported by Averys, including the now legendary Pétrus. This pioneering was a hallmark of both Ronald and then his son and current Chairman John, as the firm was amongst the first to introduce wines from New Zealand, Australia, South Africa and California. Ronald, affectionately referred to as Uncle Ronald by Hugh Johnson, was one of the trade’s most colourful characters and links that he established over 60 years ago are still flourishing today.
Current Chairman John Avery MW travels the world, more often than not these days as a senior judge at some of the world’s toughest wine competitions, from Hobart to Japan to Bordeaux. |
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