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A simple, affordable way to discover new wines, new vintage releases and Mimi’s favourites

The Signature Collection is Mimi Avery’s favourite wines for the season. It’s a great way to try wines you might not have tried before, including new releases and limited parcels, some of which are exclusive to Signature Collection customers so members can be first to try the latest arrivals in our cellars. The Signature Collection is a simple, convenient and affordable way to ensure you always have a good supply of easy-drinking wines on hand.

How does it work – After selecting your introductory case, every 12 weeks and at Christmas if you are eligible, we’ll reserve you a case - either a mix, all reds or all whites, depending on which introductory case you choose. Each future 12-bottle case costs just £109.99 plus £7.99 delivery and will come with a free 13th bottle plus informative tasting notes from Mimi for each wine. Plus you’ll receive 10% off the list price of wines in your case when you re-order within three months of receiving it. To receive your discount, simply call 03330 148 212.

We’ll send you a preview of the wines in your future cases. If you like what you see, you don’t have to do a thing: your wine will be delivered straight to your door. If you’d rather swap or skip the case, postpone delivery or cancel altogether, simply let us know by calling us on 03330 148 212. All our wines are backed by our 100% money-back guarantee, so if you don’t like a wine, we’ll refund or replace it without any fuss.

To try the Signature Collection, simply select an introductory case below to take advantage of big savings and free delivery.

Full Terms and Conditions

Introductory cases

£ 100% Money-back
Free collection
from store
Free specialist
wine advice