The
world’s greatest wine discoveries … brought to you by Averys
Our story began in 1793 but it was in the 1920s with Ronald
Avery at the helm that Averys sailed to success. Unusually for the time, Ronald
travelled far and wide to meet winemakers and get to know them personally. It’s
those close relationships that made all the difference, and still do today.
An
early champion of right-bank claret, he was the first person to list Petrus, now
Bordeaux’s most sought-after and expensive wine. Ironically, no one would buy
it at the time!
How could anyone follow in these footsteps? That was the
question that troubled Ronald’s son, John. But it needn’t have done.
In 1964, John spent his summer holiday in California and
persuaded his father to introduce Beaulieu Vineyard Cabernet Sauvignon to the
UK, the first cult Napa Valley wine.
The following year he travelled to Australia and came home with
an order for 10 cases of the now iconic Penfolds Grange. As for New Zealand, John imported the first commercial Kiwi wines in
1978, before they even produced a single Sauvignon Blanc!
In 1999, Mimi Avery became the fifth generation to join the family
business, pushing things further than the last and venturing
off-the-beaten-track to find the world’s most exciting wine discoveries.
Today we continue to uphold the pioneering spirit that put us on
the world wine map and there’s still nothing we love more than sharing our
latest finds with you.
